Capterra

capterra.com

Leading software review and comparison platform owned by G2 (acquired from Gartner in 2026). Excellent for B2B software discovery with detailed comparison features.

Strong SEO valueFree tier availableNo-follow linkListed in days

Capterra is a freemium directory with no-follow links and a Domain Rating of 91. Expect approval within a few days. Capterra specializes in SMB software discovery, attracting buyers with smaller budgets and faster purchasing cycles than enterprise platforms. Capterra's comparison pages rank well for mid-market software keywords, providing ongoing organic traffic. The PPC model allows promotion of your listing, but organic traffic from authentic reviews often delivers superior ROI. Category pages are highly visible, meaning rank position within your category directly impacts discoverability. Strong review generation and competitive positioning are essential for standing out in crowded SMB categories.

Worth It / Watch Out

Worth It

High authority (DR 91) means strong SEO value and link equity
Reputable platform that builds brand authority despite no-follow status
Low-cost entry point with optional paid upgrades for better visibility

Watch Out

No-follow links don't directly improve search rankings or domain authority

Before You Submit

Capterra is now part of G2 Digital Markets: G2 acquired Capterra, GetApp and Software Advice from Gartner in 2026. The vendor 'Get listed' buttons on GetApp and Software Advice open G2's product form at https://www.g2.com/products/new, and existing vendors log in at https://app.g2digitalmarkets.com. A basic profile is free; paid options include pay-per-click (PPC) placement and pay-per-lead (PPL) programs. Capterra's own 'Get your product listed' button opens the same G2 form (checked 2026-10-16).

Target SMB-specific pain points in your product description—focus on ease of use, quick implementation, and ROI for smaller teams
Generate reviews from SMB customers specifically, as their perspectives resonate most with fellow SMBs evaluating solutions
Use Capterra's comparison features strategically to position against direct competitors without exaggeration
Monitor category rankings monthly and adjust positioning based on competitor activity and review momentum

Submission Details

Account required. Visit the submission page, fill out the manual form submission, and wait for review. Expect approval within a few days.

Real Questions

Is submitting to Capterra worth the effort?

With a Domain Rating of 91, Capterra is one of the higher-authority directories you can submit to. Even though links are no-follow, the referral traffic and brand visibility from a DR 91 site make it worthwhile. The paid submission is worth considering given the authority level.

What happens after I submit?

Capterra typically reviews submissions within a few days. You'll receive a notification when approved. After going live, verify your listing details and backlink are correct.

Build authority with a DR 91 listing — submit to Capterra →