G2

The world's largest and most trusted software marketplace. Over 2 million reviews help buyers make informed decisions. Critical for B2B SaaS credibility.

Strong SEO value Free tier available No direct SEO benefit Listed in days
G2 is a freemium directory with no-follow links and a Domain Rating of 91. Expect approval within a few days. G2 functions as a critical B2B software marketplace where enterprise buyers conduct extensive product research before making purchasing decisions. With 2+ million reviews, G2's buyer intent traffic represents some of the highest-quality leads available. Enterprise decision-makers actively search G2 to compare solutions, read peer reviews, and validate vendor credibility. Category rankings heavily influence buyer perception. Review generation is essential—more positive reviews directly improve your category ranking and conversion rates. Integration with enterprise sales pipelines means a strong G2 presence often translates to accelerated deal cycles and larger contract values.

Worth It / Watch Out

Worth It

  • High authority (DR 91) means strong SEO value and link equity
  • Reputable platform that builds brand authority despite no-follow status
  • Low-cost entry point with optional paid upgrades for better visibility

Watch Out

  • No-follow links don't directly improve search rankings or domain authority

Before You Submit

Login required: yes. Multi-step form: yes. This is a 4-step form. Step 1 has product type and availability questions. Step 2 collects product URL with verification. Step 3 (Company Information) has product details, description, logo, and up to 3 screenshot slots. Step 4 (Contact Information) fields not fully captured - requires completion to see all fields. The form requires login to access and validates all inputs before allowing progression. Description field has minimum 25 character requirement.

  • Implement a systematic review generation program targeting existing customers who benefit most from your product
  • Encourage customers to be specific in reviews: mention use cases, business impact, and quantified results
  • Optimize your product profile with comprehensive feature descriptions, clear pricing, and detailed comparison tables
  • Actively engage with customer reviews—respond thoughtfully to feedback, both positive and critical

Submission Details

What you'll need to fill out (8 fields)
Do you want to add a Software or a Service Provider? * radio
Is the product currently Beta or Generally Available (GA)? * radio
Product or pricing page URL * url
Product Name * text
Vendor Name * text
Description of Product * textarea
Upload a Logo file upload
Upload Screenshots file upload

Visit the submission page, fill out the manual form submission, and wait for review. Expect approval within a few days.

Real Questions

Is submitting to G2 worth the effort?

With a Domain Rating of 91, G2 is one of the higher-authority directories you can submit to. Even though links are no-follow, the referral traffic and brand visibility from a DR 91 site make it worthwhile. The paid submission is worth considering given the authority level.

What happens after I submit?

G2 typically reviews submissions within a few days. You'll receive a notification when approved. After going live, verify your listing details and backlink are correct.

Build authority with a DR 91 listing — submit to G2 →

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